Shadephoria began with a question: Why should makeup look good but feel bad for your skin?
From that question grew a new vision — one where beauty
and science work hand in hand.Our founders, a small team
of scientists and beauty enthusiasts, saw the gap between skincare and makeup. Too often, foundations masked imperfections while ignoring skin health. Too often, brands claimed inclusivity but overlooked undertones and deeper complexions. Shadephoria was created to change that — to bring together skin-first science and shade diversity in one seamless line.
Every Shadephoria product begins in a lab, not a marketing meeting.
Our team of skincare chemists carefully studies how each ingredient interacts with your skin, ensuring our formulas not only look beautiful but feel nourishing, protective, and restorative.
From lightweight foundations enriched with hyaluronic acid and niacinamide, to primers that strengthen the skin barrier, our goal
is simple: to create makeup that performs like skincare and celebrates every complexion.
We believe inclusivity isn’t a trend — it’s a responsibility. Our shade range was developed through direct skin tone analysis, dermatologist input, and real-world testing on a diverse group of models and everyday users. Whether your undertone is cool, neutral, or warm — fair, golden, deep, or rich — Shadephoria sees you, studies you, and formulates for you.
Shadephoria stands for a beauty revolution — one grounded
in research, responsibility, and representation. We don’t compromise
between coverage and care, pigment and protection, or science and self-expression.
We’re here to redefine beauty standards — not by changing you, but by helping you see how radiant your skin truly is.
At the heart of Shadephoria is Dr. Elise Monroe, a biochemist turned beauty innovator who believes that makeup should enhance, not harm, your skin. With a background in dermatological research and a lifelong love for artistry, Elise combined her two worlds to create a brand that respects both the science of skin and the art of shade.
Her mission began in the lab — experimenting with formulas that blended clinical precision with cosmetic creativity. But it was her own struggle to find a foundation that matched her tone and cared for her sensitive skin that sparked Shadephoria’s purpose.
Under her direction, Shadephoria became more than a brand — it became a movement toward smarter, healthier, and more inclusive beauty. Elise’s guiding principle remains clear:
